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About Web Site Optimisation
2KO has a specialist Search Engine Optimisation
(SEO) team called First Place which studies trends and applies carefully learned skills
to making a web site more readable and more “rankable”.
Generating Web Traffic
Many web sites are extremely well designed and
put together and have loads of excellent content. But like anything
else in business, even the best must market themselves. The job
of the SEO team is generating website traffic. There are numerous
techniques that we use to increase a site’s ranking for various
Internet Search Engines and directories, in order to increase traffic
to that site and thereby increase enquiries and ultimately business.
Being Top is No Accident
Every day on Google alone, there are 200 million
searches. There is a simple rule that most web users live by. When
you do a search, you always try the sites that come up first. If
your site is not on the first page, it is probably going to languish
in the realm of almost there forever. Sites that
come up on the top of the first page of results seldom appear
there by accident. The site has been carefully optimised or it simply
contains the most relevant information pertinent to the search term
typed in. Promoting your business on global search engines and service
directories will give you a share of the many hundreds of thousands
of product enquiries that are made daily on the Internet.
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Marketing a Web Site
Site owners will spend vast amounts of money creating
good sites, even with good content and then not consider the follow
up and even more important process of search engine positioning.
In order to get your site seen, it must be one step ahead of the
rest and that does not come automatically as much as you would wish.
If you would like to test your site for this it is quite simple.
Go to Google or Yahoo or any other top search engine and type in
a phrase or word that you think your customers will type in to when
looking for a service like the one you offer. Does your web site
appear on the top page or in the top few pages? If not, it needs
some work.
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Cost Effective Web Strategies
Whilst there are many techniques that come
to bear, there is no guarantee that you will come up in number 1
position in Google or any other major search engine. But there are things
which our team can do to enhance your sites chances and in many
cases we will get you on the first page. What precisely does this entail? Well, that depends - on your site,
your marketing strategy and the particular market that you are aiming
at but, without doubt, SEO can often represent the most cost-effective
way of achieving quality results, especially from the longer-term
viewpoint.
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Getting a Global Share
Promoting your business on global search engines
and product/service directories will give you a share of the many
hundreds of thousands of product enquiries that are made daily on
the Internet. Likely as not, these are enquiries that you won't
receive - unless you've optimised your website. Optimization, a
process of engineering that raises the visibility of your website
within these global product directories, opens the door to this
primary source of business.
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Why Optimise?
The case for SEO is compelling since
virtually all Internet users find what they are looking for by using
search engines and directories - Internet's equivalent of the Yellow
Pages. And with each day that passes, competition for these valuable
enquiries increases. The problem is that for every search we make,
we're presented with a bewildering list of results and, being human,
we'll tend to select from those at the top of the list - not result
number 999!
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